The industry trade media supports the wider sector by publishing news, opinion and best practice. Most industry publications have a focus across one or a number of sectors, ranging from conferences and meetings, brand and experiential events, exhibitions and tradeshows, outdoor events such as festivals and many more.
Media titles are resources which inform audiences of industry trends, present new ways of thinking and publish case studies. Some will also focus on the business of their niche sector(s) in the form of merger and acquisition news, research, and Government advocacy.
Publication titles are often in print as well as online and offer an ever-increasing shift towards producing events.
Audiences among industry media are diverse. Largely, most publications prioritise organisers as a key reader, that is to say: those who organise events or procure event supplier services.
Many publications also address the needs of the supply chain, which includes, but is not limited to venues, service and product suppliers.
Event media publications host regular roundtables, panel discussions, receptions, awards, conferences and trade shows to bring their industry niches together. Some cross over into other sectors by extension. These events are sometimes branded differently from the publication’s masthead.
The UK Events industry is well served by industry media, with a good spread of titles reflecting the seven core sectors. The global pandemic has moved more titles online, accelerating a trend that was already developing among the relatively small number of publishers in the UK.The industry trade media has traditionally relied on a mix of subscriptions and advertising revenue from suppliers using their publications to reach buyers. Industry engagement – through awards schemes and live events – is playing an increasingly important part of the overall revenue streams. Insights, case studies and best practice guidance on key issues remain the staple mix of news and feature coverage provided by the UK Events Industry trade media.
The event industry’s reliance on data to help it plan for the future, increase its resilience, manage risk and justify investment decisions, is growing year on year.
The engagement and access that The Power of Events (UK) has across all 7 sectors of the industry, enables data gathering and in-depth research projects to be delivered confidently and consistently. This will be primarily facilitated through the new insight app to be launched on 28th Sep 2023.
By bringing the industry and university partners together, research projects will be designed to deliver real benefits to the industry in terms of trend analysis, insights and performance improvements.