The votes are in. Spanning 19 categories and drawn from the finest companies, teams and individuals across the UK & Europe, this year’s finalists represent the very best in industry leadership, partnership and innovation.

Jeremy Clarkson hosting Cereals 2026 at Diddly Squat Farm is the kind of announcement that instantly generates national headlines – which is pretty unusual for an agricultural trade show. Not because Cereals is small: it isn’t. With more than 25,000 attendees, it’s one of the UK’s biggest and most commercially important business-to-business farming events. But historically, its visibility has been contained almost entirely within the industry itself. As with many B2B exhibitions, Cereals has always been built around practical value: machinery, crop plots, agronomy, policy discussions and supplier relationships. Essential to its audience, but not culturally relevant to the masses.

A new report published this month puts a headline number on something the events industry has long suspected but struggled to prove: The UK outdoor events sector is worth at least £25 billion a year to the national economy.

IoT specialist AddSecure is warning the hospitality sector to start preparing now for Martyn’s Law or risk serious legal consequences.

New research examining the economic value, employment and key issues for the UK Outdoor Events Sector has been published, 8 years after the last sector specific report was produced.

To mark Neurodiversity Celebration Week, The Power of Events was commissioned by EICC to launch a new industry questionnaire to explore understanding and perspectives on neuro-inclusion in events. 

AGF Festival Sustainability Insights produced from aggregate analysis of all festivals who successfully completed AGF Certification or Sustainability Diagnosis in 2024. A culmination of months of data gathering, screening and number crunching from AGF assessors and analysts. This report provides insight into how festivals are performing against key sustainability metrics, across 16 countries and 4 continents.

Live Recruitment’s Diversity Report provides key diversity, equity and inclusivity (DEI) metrics for the UK Events Industry using our network of 40,000+ event professionals