Showcase, Respect & Value the Power of the UK Events Industry
About

THE POWER OF EVENTS (UK) is a not-for-profit company established to deliver a comprehensive platform that for the first time provides an overview showcase of the UK Events Industry. It will also provide event analysis and data evaluation to support the UK events community.

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Latest Industry News
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Government rejects call for standalone business events strategy
The government has rejected a recommendation to develop a standalone national strategy for business events, instead confirming that the sector will be included in a wider Major Events Strategy due to be published by spring 2027.
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The events industry has an entry-level contradiction
The events industry talks constantly about talent shortages. But there’s an uncomfortable contradiction sitting underneath many of those conversations: businesses want experienced junior talent, despite being increasingly reluctant to create the opportunities that develop that talent. Across the industry, employers continue to say they struggle to find candidates with the right skills, operational understanding and commercial awareness. Yet at the same time, many entry-level roles now ask for previous event experience even though candidates haven’t had a chance to properly enter the sector.
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Businesses could gain £3,000 for employing young people
The UK government has launched the new Youth Jobs Grant to incentivise businesses to take on young people who are currently out of work, with a view to reducing the large number of those not in employment, education or training (NEET).
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What Clarkson hosting ‘Cereals’ says about the future of events
Jeremy Clarkson hosting Cereals 2026 at Diddly Squat Farm is the kind of announcement that instantly generates national headlines – which is pretty unusual for an agricultural trade show. Not because Cereals is small: it isn’t. With more than 25,000 attendees, it’s one of the UK’s biggest and most commercially important business-to-business farming events. But historically, its visibility has been contained almost entirely within the industry itself. As with many B2B exhibitions, Cereals has always been built around practical value: machinery, crop plots, agronomy, policy discussions and supplier relationships. Essential to its audience, but not culturally relevant to the masses.
Industry Events Calendar
October 26
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Experience of Work Programme launch
On Thursday 15 October, The Power of Events will officially launch its Experience of Work Programme at the Business Design Centre in London, bringing together senior industry leaders, employers, partners and education stakeholders from across the UK events industry. Building on the success of our Schools Engagement Programme, Experience of Work has been developed to help young people take the next step: moving beyond hearing about careers in events to stepping inside real event workplaces and experiencing the industry first-hand. Our ambition is to deliver circa 1,500 Experiences of Work across the UK in Year 1, with approximately 50% of these opportunities already pledged through industry associations including PLASA, PSA, AEV, mia, ABPCO, HAE and the Purple Guide. At the launch, we’ll share what we have learned from our pilot experiences, introduce how the programme will work in practice and explore how the industry can collectively turn this ambition into […]
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October 26
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The Showmans Show 2026
The Show offers the first opportunity at the end of a busy season for the events industry to meet, network and to start planning and sourcing equipment for the year ahead. It will see hundreds of suppliers and manufacturers from around the world exhibiting in the custom built indoor Exhibition Hall or on the Outside Open Space, showing the latest products and services available to the event industry. It is an unrivalled market place to discover, learn, and try the latest innovations, meet a diverse range of new suppliers and network with colleagues and event professionals all in one place, in a fun and relaxed environment’. The Show is FREE to attend and open to ALL. So if you are an event supplier looking to stock up on new gear or an event organiserr or production manager looking for new ideas and suppliers; this Show is for YOU.
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October 26
23
C&IT Awards
The C&IT Awards return for 2026 – championing the most innovative, creative and high-performing professionals across the events industry. In a landscape that never stands still, excellence matters more than ever. The C&IT Awards recognise the agencies, in-house teams, venues, destinations and suppliers who are not only delivering exceptional events – but redefining what exceptional looks like. For 2026, our categories have been carefully refined to reflect the evolving priorities of the industry. What hasn’t changed is our commitment to integrity. Every entry is rigorously assessed by an independent panel of expert judges with real-world experience of the work itself. Winning a C&IT Award is more than a trophy – it’s a benchmark of credibility in a competitive and fast-moving sector.
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