Showcase, Respect & Value the Power of the UK Events Industry
About

THE POWER OF EVENTS (UK) is a not-for-profit company established to deliver a comprehensive platform that for the first time provides an overview showcase of the UK Events Industry. It will also provide event analysis and data evaluation to support the UK events community.

MORE ABOUT THE POWER OF EVENTS
Latest Industry News
Screenshot 2026 05 19 11.58.43
GoDaddyStudioPage 0 26
Young people to get new routes into event sector with agency internship scheme
Experiential agency Brandfuel has launched a new internship programme, with four 12-month paid placements across roles from creative and production to business management. The scheme is designed to facilitate entry into the events and creative industries.
Screenshot 2026 05 19 11.50.33
GoDaddyStudioPage 0 26
“Engagement first!” Why XSEM ripped up the rulebook
For a brief moment during the pandemic, Dan Bardgett saw something that didn’t quite make sense. The trade shows his agency XSEM delivered had gone fully virtual – a forced pivot at the time, and one met with the usual scepticism about whether digital could ever replicate the live experience. But when the results came in, the data told a different story.
Screenshot 2026 05 19 11.46.52
GoDaddyStudioPage 0 26
“If events aren’t being taken seriously, it’s because we’re speaking the wrong language”
The events industry has long argued for its place at the top table. It talks about impact, engagement and ROI. It points to packed rooms, standing ovations and post-event buzz as proof of success. But according to DRPG founder and CEO Dale Parmenter, the problem isn’t visibility – it’s language.
Screenshot 2026 05 19 10.28.01
1 cit logo
Brands at Work acquires Chorus for ‘different creative energy’
Creative communications agency, Brands at Work, has today completed its acquisition of Chorus, the boutique experiences agency, in a bid to strengthen its experiential marketing, creative communications and brand engagement offerings.
Explore the UK Events Industry