Showcase, Respect & Value the Power of the UK Events Industry
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THE POWER OF EVENTS (UK) is a not-for-profit company established to deliver a comprehensive platform that for the first time provides an overview showcase of the UK Events Industry. It will also provide event analysis and data evaluation to support the UK events community.

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Latest Industry News
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Business events added $1.3 trillion to global economy in 2025
Global business events generated more than $1.3 trillion in direct spending in 2025, as they brought together around 1.65 billion participants. These are the topline figures from the newly published ‘2026 Global economic significance of business events study’, commissioned by the Events Industry Council (EIC), in association with Oxford Economics.
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Inquiry launched into tourism tax
The All Party Parliamentary Group (APPG) for Hospitality and Tourism is launching an inquiry into plans for a so-called ‘tourism tax’, and it is seeking responses directly from industry. This comes after last week’s confirmation that mayoral authorities will be granted powers to introduce the levy.
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Young people to get new routes into event sector with agency internship scheme
Experiential agency Brandfuel has launched a new internship programme, with four 12-month paid placements across roles from creative and production to business management. The scheme is designed to facilitate entry into the events and creative industries.
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“Engagement first!” Why XSEM ripped up the rulebook
For a brief moment during the pandemic, Dan Bardgett saw something that didn’t quite make sense. The trade shows his agency XSEM delivered had gone fully virtual – a forced pivot at the time, and one met with the usual scepticism about whether digital could ever replicate the live experience. But when the results came in, the data told a different story.
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