Welcome – this comms hub is designed to
Showcase, Respect & Value the power of the UK Events Industry.

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Supported by
1,000s+
of associations, organisations
& businesses

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Our mission is to showcase the UK Events Industry.

We will define the 7 core event industry sectors across the 4 Nations and showcase the power of their social, cultural & economic contributions to our country.

This platform will be built on collaboration, representation & collective impact. It will map the breadth and expertise of the UK events industry and its supporting communities.

This will be underpinned with an evolving depth of credible data and trend analysis, that engages and benefits all current and future event professionals, and enables all stakeholders to understand, respect and value the power of events.

Mission

Objectives

The POWER of EVENTS (UK) is a not-for-profit company which aims to:

Deliver a comprehensive communications hub alongside an event analysis and evaluation platform to support the UK events community.

Work in partnership with universities across all Four Nations to design and deliver research and data that demonstrates the social, economic and cultural impacts of events across the UK.

Provide a one stop showcase for the UK Events Industry that fully maps out the sectors, expertise and networks with the potential CSR, DE&I ,Wellbeing, Skills & Innovation developments they support.

The second phase of development will be the launch of a digital tool / app in Autumn 2022 that will enable two way engagement with all UK event professionals.

1 Industry
7 Sectors

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sport

Bespoke
Sport Events

conference-business

Business + Brand
Experiences

exhibitions

Exhibitions
+ Congress

outdoor-festivals

Outdoor Events
+ Festivals

live-music

Music
Events

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Public + Third
Sector

Wedding sector

Weddings
+ Private Parties

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Thanks for the support of the Event Photography Awards for supplying award-winning images.

Industry
Community

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Industry
Media

Trade
Associations

University
Partners

Support
Organisations

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Northern
Ireland

Scotland

Wales

England

4 Nations
Engagement

Who we are

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The POWER of EVENTS (UK) is an organisation with a Taskforce and Action Groups with members that are representative across the 7 core sectors of the industry.

The Taskforce

Our taskforce is made up of an inclusive representation of the 7 core sectors, including BVEP, LIVE and NTIA (music), EIF & NOEA (outdoor/festivals), EIA (exhibitions, suppliers, venues), PSA, PLASA, UKCMA, sport, experiential, weddings, cultural, public, and third sectors as well as the freelance community.

The Action Groups

  • Research
  • Skills
  • Digital
  • Content
  • Communications
  • Infrastructure & Governance
  • Fast Track & Next Generation

Engage

How can you support and help shape the future?

Please contact us if you would like to offer your feedback and suggestions on this initial teaser splash page, bring your unique experience to any of the Action Groups, and / or help with start-up grant support.

We welcome current & future event professionals from all levels of experience, sectors and backgrounds.

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Since its formation in July 2020 by Rick Stainton, Founder & Group Executive Director of Smyle and Simon Hughes, the cross-sector coalition One Industry One Voice (OIOV) set about bringing together the 7 core events industry sectors to collaborate on their response to the COVID impact.

Its mission was to facilitate understanding of the pandemic challenges and share information. This informal collective, supported various campaigns and created the #wecreateexperiences campaign aimed at reminding all stakeholders of the positive impact of events.

This voluntary initiative evolved into the formal organisation The POWER of EVENTS (UK) in April 2022.

About