Showcasing, respecting and valuing the power of events without having access to in-depth data and expert research projects, is simply not acceptable. Our reliance on data sets to help us plan for the future, increase our resilience, manage risk and justify investment decisions, is growing year on year.
This new industry wide approach to data collection will be deployed through the Event Industry Insight App which launched in October 2023. We encourage everyone who is passionate about the incredible live experiences UK event professionals deliver every day, to download and register on the app. This will help ensure a greater profile, understanding and value placed on our world leading UK Event industry.
By bringing academia and the industry closer together, research projects will be designed to deliver real benefits to the industry in terms of trend analysis, insights and performance improvements. As well as commissioning our own research, our access to the industry workforce will enable us to support all types of short, medium and long term studies for partners and supporters too.
The event industry’s reliance on data to help it plan for the future, increase its resilience, manage risk and justify investment decisions, is growing year on year.
The engagement and access that The Power of Events (UK) has across all 7 sectors of the industry, enables data gathering and in-depth research projects to be delivered confidently and consistently. This will be primarily facilitated through the new insight app to be launched on 28th Sep 2023.
By bringing the industry and university partners together, research projects will be designed to deliver real benefits to the industry in terms of trend analysis, insights and performance improvements.