Business + Brand Experiences
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Sector at a Glance
Contributes circa £18.3bn to the UK economy.
A broad range of event types : (rotation) conferences, brand activations, product launches, award ceremonies, AGMs, incentives, teambuilding events.
Deliver a range of audience experiences : (rotation) research sharing, knowledge transfer, professional development, relationship building, brand immersion.
Sector Overview

These live events are used to promote and support commercial enterprises and are organised by corporate companies, consumer brands, trade and professional bodies. These are a key contributor to the global leadership of the UK events industry including significant export value and attracting in-bound business visitors, delivering Business to Business and Business to Consumer experiences.

 Event companies, creative and brand experience agencies, technical production companies, logistics and destination management companies, freelance producers and co-ordinators, set design and build companies, indoor and outdoor venues, caterers, decor suppliers, infrastructure suppliers, temporary structure suppliers, stewarding, health and safety services are some of the key event industry suppliers working together to deliver these live events.

Value to the economy – pre Covid mean estimates put the contribution to the UK economy of this sector at circa £18.3bn pre-pandemic – The Power of Events aims to update and identify a more current value in conjunction with its Research engagement app and sector partners, leveraging its unique cross sector reach. They include a diverse range of genres including attendance by business audiences to sales, training, educational, networking and strategy conferences, award ceremonies, AGMs, incentives and teambuilding events. Both business and consumer audiences also attend product launches, roadshows and experiential brand experiences. These events deliver a range of content and desired outputs for the audience, including research sharing, knowledge transfer, professional development, relationship building, brand immersion and product/services showcases – ultimately fostering trade, relationships and business growth.

Sector News
VisitScotland Business Events has introduced its inaugural publication, Journey to Change magazine. Tailored for international trade shows attended by VisitScotland and its Scottish partners, the digital magazine highlights Scotland’s strengths for hosting business events.
B Green
With so many event companies attaining B Corp status, we explore what the certification means and why your business should consider it. In recent years the event industry, like many other industries, has undergone a significant shift towards sustainability and corporate responsibility. With growing environmental concerns and increasing consumer demand for ethical business practices, event companies are seeking ways to align their operations with values that prioritise people and the planet. One powerful tool gaining traction in this movement is B Corp certification, which has gained enough traction that even big name brands such as Innocent drinks, The Body Shop, and Jamie Oliver are adopting it.
In The Bag
Virtual delegate goodie bags can tick many boxes for event planners as we move towards a sustainable future. Audience engagement is a top priority for successful events, with accessibility and sustainability always a consideration. Virtual goody bags can deliver all three for busy event professionals. A modern, sustainable twist on the traditional delegate bag, the bag is designed to be tailored and branded for any event and allows event organisers to share sponsors’ and exhibitors’ promotional goodies including product discounts, vouchers, competition prizes, exclusive content, and digital downloads.
Top destinations for Gen Z delegates
Travel experts have examined 100 cities in 40 countries worldwide to reveal which Gen Z delegates will like best.
Latest Sector Research
Sector Events Calendar
October 24
The Showman’s Show
The Showman’s Show was launched in 1984 and is firmly established as the UK’s original and most comprehensive exhibition of products and services for the outdoor, festival and special event world. The 2024 edition of the Show will return to Newbury Showground from 23rd – 24th October. Celebrating 40 years of bringing the industry together; the Show will see hundreds of suppliers and manufacturers exhibiting the latest products and services available to the event industry. It is an unrivalled market place to discover the latest innovations, meet a diverse range of new suppliers and network with colleagues in a fun and relaxed environment. The Show is FREE to attend, so if you supply the event industry or organise outdoor and special events, this Show is for you.
November 24
AEV Conference
It’s our 20th Birthday this year and we have a great deal to celebrate. THURSDAY 14 NOVEMBER AT THE ICC BIRMINGHAM We are looking forward to welcoming you to our annual conference on Thursday 14 November. Launched in response to member requests in 2016, the event now attracts over 250 attendees and creates a unique opportunity for venue teams to learn from expert speakers and panelists discussing relevant issues. Our conference is designed to give venue teams a programme of content and a forum for discussion centred on the practicalities of delivering truly world class events. The content is created through consultation with members and delivered by a dedicated steering group. In addition to compelling content, our conference provides excellent opportunities for getting together with peers from around the world to network and exchange ideas. The conference is open to all.
November 24
Event Tech Live London
Event Tech Live London is now heading into its 11th year and is the only specifically event tech, expo anywhere in the UK. ETL London promises inspiring educational sessions, leading event tech companies, and visitors from around the world. Taking place at ExCeL London, it’s not to be missed!
Bespoke Sport Events
Exhibitions + Congress
Get Involved

The event industry’s reliance on data to help it plan for the future, increase its resilience, manage risk and justify investment decisions, is growing year on year.

The engagement and access that The Power of Events (UK) has across all 7 sectors of the industry, enables data gathering and in-depth research projects to be delivered confidently and consistently. This will be primarily facilitated through the new insight app to be launched on 28th Sep 2023.

By bringing the industry and university partners together, research projects will be designed to deliver real benefits to the industry in terms of trend analysis, insights and performance improvements.

Our Supporters
Drawn from across the seven core sectors the Power of Events (UK) supporters are committed to showcasing the UK Event Industry.
Our Partners
The Power of Events (UK) partners are collaborating to share research, data and insights for the benefit of the whole UK Events Industry.