These live events are used to promote and support commercial enterprises and are organised by corporate companies, consumer brands, trade and professional bodies. These are a key contributor to the global leadership of the UK events industry including significant export value and attracting in-bound business visitors, delivering Business to Business and Business to Consumer experiences.

 Event companies, creative and brand experience agencies, technical production companies, logistics and destination management companies, freelance producers and co-ordinators, set design and build companies, indoor and outdoor venues, caterers, decor suppliers, infrastructure suppliers, temporary structure suppliers, stewarding, health and safety services are some of the key event industry suppliers working together to deliver these live events.

Value to the economy – pre Covid mean estimates put the contribution to the UK economy of this sector at circa £18.3bn pre-pandemic – The Power of Events aims to update and identify a more current value in conjunction with its Research engagement app and sector partners, leveraging its unique cross sector reach. They include a diverse range of genres including attendance by business audiences to sales, training, educational, networking and strategy conferences, award ceremonies, AGMs, incentives and teambuilding events. Both business and consumer audiences also attend product launches, roadshows and experiential brand experiences. These events deliver a range of content and desired outputs for the audience, including research sharing, knowledge transfer, professional development, relationship building, brand immersion and product/services showcases – ultimately fostering trade, relationships and business growth.