Public + Third Sector
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Sector at a Glance
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Public attended New Year’s Day Parade in London to the Hogmanay celebrations.
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Governing bodies global summits such as : G7, One Young World, COP.
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Community fundraisers to charity meetings and galas.
Sector Overview

Public + Third Sector

Many publicly attended events across the UK are linked to annual celebrations, with parades, live performances and street stalls.

The third sector – namely charities, not-for-profits, NGOs and community groups – organise a wide variety of events, from sponsored walks, bike rides and community engagements through to celebratory awards events and fundraising gala dinners. Pride parade and Race for Life are a few key examples. Both public and third sector event organisers also organise meetings, consultations and conferences on a regular basis.

From the New Year’s Day Parade in London to the Hogmanay celebrations across Scotland on New Year’s Eve, the range of public events held each year across the UK is enormous. At the other end of the spectrum the UK events industry designs and delivers governing bodies’ global summits such as the G7, COP26 and One Young World. Public and Third Sector events are by their nature often the most culturally diverse, inclusive and accessible events produced in the UK.

The range of public and third sector events is reflected in the diverse supply chain that supports the design and delivery of events of all shapes and sizes. Creative event agencies work with event production companies, logistical experts and a broad freelance network to identify all the elements required to deliver safe and secure events. For city wide activity such as a global summits, this delivery partnership will work alongside the local authorities, police, transport officials, infrastructure suppliers and the media. Ensuring that local businesses and suppliers are aware of major events taking place in their vicinity is important, so logistics and communications are also key functions as part of an overall risk management planning process.

Sector News
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The events industry has an entry-level contradiction
The events industry talks constantly about talent shortages. But there’s an uncomfortable contradiction sitting underneath many of those conversations: businesses want experienced junior talent, despite being increasingly reluctant to create the opportunities that develop that talent. Across the industry, employers continue to say they struggle to find candidates with the right skills, operational understanding and commercial awareness. Yet at the same time, many entry-level roles now ask for previous event experience even though candidates haven’t had a chance to properly enter the sector.
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Businesses could gain £3,000 for employing young people
The UK government has launched the new Youth Jobs Grant to incentivise businesses to take on young people who are currently out of work, with a view to reducing the large number of those not in employment, education or training (NEET).
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Martin Rhodes MP to make ‘persistent and consistent’ case for events
Martin Rhodes MP, chair of The All-Party Parliamentary Group (APPG) for Events says he will work ‘persistently and consistently’ to ensure events gain recognition and support from government despite recent funding cuts at VisitBritain and London & Partners threatening international visibility. Speaking at The Meetings Show 2026, a month after news broke that VisitBritain’s grant-in-aid funding was being reduced by 41 per cent, the Labour MP for Glasgow, pledged to ensure the UK’s meetings and events sector continued to gain the attention it deserves.
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MESA brings their members together for their fifth year at The Meetings Show 2026
The Meetings & Events Support Association and their members will be exhibiting for the fifth time at this year’s The Meetings Show.
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