The events industry talks constantly about talent shortages. But there’s an uncomfortable contradiction sitting underneath many of those conversations: businesses want experienced junior talent, despite being increasingly reluctant to create the opportunities that develop that talent. Across the industry, employers continue to say they struggle to find candidates with the right skills, operational understanding and commercial awareness. Yet at the same time, many entry-level roles now ask for previous event experience even though candidates haven’t had a chance to properly enter the sector.