Outdoor Events + Festivals
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Sector at a Glance
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Outdoor events and festivals of all types are woven into the UK’s cultural fabric
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Globally renowned (rotation) Glastonbury, Notting Hill Carnival, Edinburgh International Festival – to events of all sizes spread across the UK
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Over 141m attendees of outdoor events and festivals in the UK per year
Sector Overview

Outdoor Events + Festivals

Outdoor events and festivals of all types are woven into the UK’s cultural fabric. With a world-leading reputation for experience, delivery and safety, these events welcome millions of people each year. Offering a diverse blend of entertainment and content, shows come in all shapes and sizes and see professional expertise working in tandem with a proudly independent creative element.

The sector sees a diverse mix of multi-national corporates and independent promoters working alongside a host of professional event operators. Often coordinated by technical production and event management specialists, the industry sees temporary infrastructure and structure providers deliver alongside commercial agencies, creative organisations and a host of freelance producers. Safety is a pivotal part of outdoor event delivery and sees close collaboration between authorities, crowd management providers, medical providers and safety consultants. More than 141m attend outdoor events and festivals in the UK demonstrating the strength of this industry sector. With a diverse mix of event types, attendees attend for entertainment, socialising, experience and escapism. A strong sense of discovery, innovation and community lie at the very heart of the Outdoor Events and Festivals sector. From the globally renowned Glastonbury and Notting Hill Carnival to events of all sizes spread across the UK, these shows are often dedicated to culture, entertainment, arts, food, comedy, leisure and lifestyle, offering something for everyone.

Latest Sector Research
Sector Events Calendar
May 24
7
ON:Occasion – Edinburgh
Introducing ON:Occasion, the network for the events community brought to you by The Occasionall Group. To celebrate the launch of our new staffing agency, Occasionall Staff, The Occasionall Group have launched an in-person networking series to bring together all events people around the UK. In addition to our existing staff, we will be extending the invite to any clients, freelancers, academics, events lovers, and anyone else who is looking to meet new faces within the industry. ON:Occasion is kicking off with ‘The New Era Tour’ visiting four cities spanning over three weeks in May. The first of these events will be in Edinburgh, inside The Library Gallery at Summerhall on Tuesday 7th May. Liverpool is next, taking over Surfer’s Cove at Tiki Hideaway the following Tuesday 14th May. They then head down to Cardiff on Saturday 18th May to celebrate at the Beer Hall inside Tiny Rebel, which is situated […]
May 24
14
ON:Occasion – Liverpool
Introducing ON:Occasion, the network for the events community brought to you by The Occasionall Group. To celebrate the launch of our new staffing agency, Occasionall Staff, The Occasionall Group have launched an in-person networking series to bring together all events people around the UK. In addition to our existing staff, we will be extending the invite to any clients, freelancers, academics, events lovers, and anyone else who is looking to meet new faces within the industry. ON:Occasion is kicking off with ‘The New Era Tour’ visiting four cities spanning over three weeks in May. The first of these events will be in Edinburgh, inside The Library Gallery at Summerhall on Tuesday 7th May. Liverpool is next, taking over Surfer’s Cove at Tiki Hideaway the following Tuesday 14th May. They then head down to Cardiff on Saturday 18th May to celebrate at the Beer Hall inside Tiny Rebel, which is situated […]
May 24
17
20/20 London Venues
20/20 Club hosts various B2B speed networking events in a calendar year, each uniquely headlined with a different event theme which consequently brings together like-minded individuals from both sides of the buyer-supplier fence. All buyers and suppliers are targeted and qualified to ensure they fit in with the specific 20/20 event and its theme (eg: 20/20 ‘Christmas Parties’). Many multi-faceted suppliers choose to invest in securing table stands at a selection of 20/20 Club events because of the comparative cost and many different buyers that they’ll meet.
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Research

The event industry’s reliance on data to help it plan for the future, increase its resilience, manage risk and justify investment decisions, is growing year on year.

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By bringing the industry and university partners together, research projects will be designed to deliver real benefits to the industry in terms of trend analysis, insights and performance improvements.

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