Research - THE POWER OF EVENTS (UK)

Research

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At A Glance

The UK industry need credible data with consistent measurement indicators across all seven sectors. This will ensure the full value and positive impact of the industry are recognised more clearly.

For the first time it is possible to facilitate industry-wide research with The Power Of Events web app in close partnership with UK academia.

Therefore we encourge everyone to download and engage with The Power Of Events web app when it launches in Spring 2023.

Introduction

Showcasing, respecting and valuing the power of events without having access to in-depth data and expert research projects, is simply not acceptable. Our reliance on data sets to help us plan for the future, increase our resilience, manage risk and justify investment decisions, is growing year on year.

This new industry wide approach to data collection will be deployed through the Event Industry Insight App which launched in October 2023. We encourage everyone who is passionate about the incredible live experiences UK event professionals deliver every day, to download and register on the app. This will help ensure a greater profile, understanding and value placed on our world leading UK Event industry.

By bringing academia and the industry closer together, research projects will be designed to deliver real benefits to the industry in terms of trend analysis, insights and performance improvements. As well as commissioning our own research, our access to the industry workforce will enable us to support all types of short, medium and long term studies for partners and supporters too.