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Streamlining events: The importance of proper planning and budgeting
Tom Crush, Director of award-winning creative production agency Experience, lays out his cardinal rules for planning an effective event
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The future of zero waste? Winnow’s CEO on their food waste tech and amazing Marriott partnership
‘Sustainability and profitability aren’t mutually exclusive’ says Marc Zornes, discussing the company’s revolutionary approach to food waste
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U2 in Vegas, immersive dining, and Fintech with a twist: event planners pick their 2024 highlights
Personal highs from agency leaders demonstrate why the UK MICE sector continues to be such a rewarding industry to work in
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Strata delivers ‘Powered by Nature’ experience for Peugeot
Strata has created and delivered Powered by Nature: Allure Through a Bee’s Eyes – an immersive and multi-sensory experience for Peugeot at London’s Saatchi Gallery.
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5 tips on how to incorporate storytelling into your events
Last month, Audience hosted the latest in its Audience-ology Experience Exchange series, bringing together marketing and event leaders from brands including Google, BBC, Deloitte, Warner Music Group, Hiscox and more to explore the importance of storytelling and emotional engagement in marketing and events.
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MICEBOOK award winners spotlight: Pure Communications group
Pure Communications Group won the award for Best Charity or CSR Event at this year’s micebook Awards. We share highlights from the agency’s winning entry…
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Follow-me 3D supports lighting on Kane Brown’s high road tour
Follow-Me has announced that its Follow-Me 3D system is playing a key role in the lighting automation of country music superstar Kane Brown’s High Road Tour.
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Klang monitoring delivers for the world of Hans Zimmer – an Immersive Symphony
‘The World of Hans Zimmer – An immersive Symphony: The Theatre Experience’, is an orchestrated concert series, that opened in the Oberhausen Metronom Theatre and plans to  tour Europe in Spring 2026.
GLP
GLP Reflects on Glastonbury 2025
Aside from the huge quantity of GLP’s JDC2 IP and impression X5 Bars deployed on the Pyramid stage for Friday night headliners, The 1975, it was another headline performance – Charli XCX’s appearance on the Other stage – that became another of the most talked-about sets of Glastonbury Festival 2025.
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On track: Phil Batty, CEO of Glasgow 2026, on delivery models and opportunities
With less than one year to go before Glasgow 2026, CEO Phil Batty discusses delivery models, freelance opportunities, and the secret to capturing the hearts and minds of an audience…
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AeroAVA Displays illuminate Edinburgh Castle as Royal Edinburgh Military Tattoo marks 75 years
In an unprecedented moment for Scotland’s most celebrated cultural event, the Royal Edinburgh Military Tattoo featured drone effects for the first time in its 75-year history during Friday’s opening performance. Working with award-winning drone specialists AeroAVA, the Tattoo pioneered this new form of creative expression that seamlessly integrated cutting-edge technology with traditional performance artistry.
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MIA and Manchester Central Join the APPG
The Meetings Industry Association (MIA) and Manchester Central have joined the All-Party Parliamentary Group for Events (APPG) as its latest corporate members.
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The Foxhills Community Camp Returns, Pledges £50,000 In Support
In partnership with the local council, Foxhills Community Camp offers vital support to families in one of Surrey’s most deprived boroughs.
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How 15Hatfields Is Leading The Way With Sustainability Training
Joe Harris, the deputy general manager at 15Hatfields, discusses the importance of training, sustainable practices and empowering staff.
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Inaugural Melton Ska Fest With Capacity Crowd Hailed A Success
Melton Ska Fest, launched by the Melton Mowbray Town Estate, is a new one-day music festival, the inaugural event attracted a capacity crowd of over 1,800 attendees.
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Edinburgh International Festival Appoints Five New Trustees
Edinburgh International Festival has appointed five new trustees to its board with expertise across media, international diplomacy and financial regulation.
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