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Ulster University

This course introduces participants to the events industry, looking at the event planning process and the complexities involved in organising an event.

In the past few decades, event management has grown and matured into a legitimate and widely recognised profession. In many instances, the tasks expected of event organisers have changed in response to government policy and commercial pressure. The rapid increase in the number of events in recent years, especially high profile events, has also made it a more competitive environment for funding, audiences and other resources. The course will consider the role of the event manager in the twenty first century and discuss the skills required to be successful in this dynamic industry.

The course will appeal to a wide variety of interests and backgrounds such as:

  • Those currently employed in the leisure, event and tourism sectors who wish to progress to managerial positions.
  • Those who have an undergraduate qualification in a non-cognate area and who wish to enhance career opportunities within the field of event management.
  • Those with a cognate undergraduate qualification who are ambitious, and who wish to further develop their knowledge and skills in this specialist area.

The University employs over 1,000 suitably qualified and experienced academic staff – 59% have PhDs in their subject field and many have professional body recognition.

Courses are taught by staff who are Professors (25%), Readers, Senior Lecturers (20%) or Lecturers (55%).

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Research

The event industry’s reliance on data to help it plan for the future, increase its resilience, manage risk and justify investment decisions, is growing year on year.

The engagement and access that The Power of Events (UK) has across all 7 sectors of the industry, enables data gathering and in-depth research projects to be delivered confidently and consistently. This will be primarily facilitated through the new insight app to be launched on 28th Sep 2023.

By bringing the industry and university partners together, research projects will be designed to deliver real benefits to the industry in terms of trend analysis, insights and performance improvements.

SUGGEST RESEARCH PROJECTS
Our Supporters
Drawn from across the seven core sectors the Power of Events (UK) supporters are committed to showcasing the UK Event Industry.
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Our Partners
The Power of Events (UK) partners are collaborating to share research, data and insights for the benefit of the whole UK Events Industry.
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