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Cardiff Metropolitan University

Cardiff Metropolitan University offers a range of career-focused programmes, including undergraduate and postgraduate qualifications in Events Management. Our courses combine business management skills with key concepts of events management and engage with industry, through live projects and work placements. Our staff are committed to theoretically-informed research and consultancy that engages with practice and policy, for example, a review of Wales’ Major Events Strategy for the Welsh Government (2012), event evaluation and toolkit development for Monmouthshire County Council (2015-16), an economic impact study of the UEFA Champions League Final for the Football Association of Wales (June 2017) and of the Volvo Ocean Race Cardiff (June 2018). More recently, staff have been involved in externally-funded research projects, such as Next Tourism Generation (NTG) – a European partnership linking education and industry with a focus on digital, green and social skills (2019-2022), as well as Circular Economy projects (2020-2023) which seek to develop a greater understanding of circular economy principles amongst the public, private and third sectors.

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The event industry’s reliance on data to help it plan for the future, increase its resilience, manage risk and justify investment decisions, is growing year on year.

The engagement and access that The Power of Events (UK) has across all 7 sectors of the industry, enables data gathering and in-depth research projects to be delivered confidently and consistently. This will be primarily facilitated through the new insight app to be launched on 28th Sep 2023.

By bringing the industry and university partners together, research projects will be designed to deliver real benefits to the industry in terms of trend analysis, insights and performance improvements.

Our Supporters
Drawn from across the seven core sectors the Power of Events (UK) supporters are committed to showcasing the UK Event Industry.
Our Partners
The Power of Events (UK) partners are collaborating to share research, data and insights for the benefit of the whole UK Events Industry.