Association Profile
Home / Industry Community / Associations / Experiential Marketing Measurement Coalition (EMMC)

Experiential Marketing Measurement Coalition (EMMC)

The Experiential Marketing Measurement Coalition (EMMC) is a non-profit industry association focused on event and activation measurement. We’ve developed industry standards of measurement which are designed to help marketers understand the brand, business and societal impact of events. We offer tools, education, thought leadership and networking opportunities for anyone who is interested in event measurement.

Regional Coverage:

East Midlands, East of England, London, North East, North West, Northern Ireland, Scotland, South East, South West, Wales, West Midlands, Yorkshire and the Humber
Get Involved

The event industry’s reliance on data to help it plan for the future, increase its resilience, manage risk and justify investment decisions, is growing year on year.

The engagement and access that The Power of Events (UK) has across all 7 sectors of the industry, enables data gathering and in-depth research projects to be delivered confidently and consistently. This will be primarily facilitated through the new insight app to be launched on 28th Sep 2023.

By bringing the industry and university partners together, research projects will be designed to deliver real benefits to the industry in terms of trend analysis, insights and performance improvements.

Our Supporters
Drawn from across the seven core sectors the Power of Events (UK) supporters are committed to showcasing the UK Event Industry.
Our Partners
The Power of Events (UK) partners are collaborating to share research, data and insights for the benefit of the whole UK Events Industry.