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Supported by
1,000’s
businesses, organisations & associations

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About

The Power of Events UK is a not-for-profit company established in 2022 to deliver a much-needed comprehensive platform that for the first time provides a showcase of the UK events industry. For the very first time, it provides a one-stop showcase for the UK events industry, that allows everyone to explore all the elements that make up this diverse industry across the Four Nations. This platform maps out the seven core sectors and signposts to the four key industry communities – the multiple trade associations, the support organisations, industry media and UK universities working as research partners to support the data needs of the industry.

The Power of Events UK has developed partnerships with universities across all Four Nations to help design and deliver research and data that demonstrates the social, economic and cultural impacts of events of all types across the UK. These work projects will be accessible to all who need them, with the industry and academic communities constantly engaged to identify what research is required to support and enhance the understanding of the UK events industry’s value, development and resilience.

The Power of Events UK is supported by a wide range of businesses and organisations from across the 7 core event industry sectors. The mission that The Power of Events UK is committed to delivering is simple. It aims to showcase, respect and value the world-leading UK events industry.

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The mission is to showcase the UK Events Industry.

The Power of Events (UK) defines the 7 core event industry sectors across the 4 Nations and showcases the power of their social, cultural and economic contributions to our country.

This platform is built on collaboration, representation and collective impact. It maps the breadth and expertise of the UK events industry and its supporting communities.

This will be underpinned with an evolving depth of credible data and trend analysis, that engages and benefits all current and future event professionals, and enables all stakeholders to understand, respect and value the power of events.

Mission

Objectives

The Power Of Events (UK) is a not-for-profit company which aims to:

Deliver a comprehensive communications platform alongside an industry insight app to support the UK events community.

Work in partnership with schools and universities across all Four Nations to demonstrate the social, economic and cultural impacts of events across the UK, as well as the employment opportunities.

Provide a one stop showcase for the UK Events Industry that fully maps out the sectors, expertise and networks across CSR, DEI, Wellbeing, Skills and Innovation developments they support.

The team

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THE POWER OF EVENTS is an organisation with a core management team, supported by the Advisory Board and Action Groups representing the 7 core sectors of the industry.

The Advisory Board

The Advisory Board is made up of an inclusive representation of the 7 core sectors, including LIVE and NTIA (music), EIF & NOEA (outdoor/festivals), UKEVENTS and EIA (business events, exhibitions, suppliers, venues), PSA, PLASA, UKCMA, sport, experiential, weddings, cultural, public, and third sectors as well as the freelance community.

The Action Groups

  • Research
  • Infrastructure & Governance
  • Open Taskforce
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Get Involved
Research

The event industry’s reliance on data to help it plan for the future, increase its resilience, manage risk and justify investment decisions, is growing year on year.

The engagement and access that The Power of Events UK has across all 7 sectors of the industry, enables data gathering and in-depth research projects to be delivered confidently and consistently. This will be primarily facilitated through the Events Industry Insight App launched in 2024.

By bringing the industry and university partners together, research projects will be designed to deliver real benefits to the industry in terms of trend analysis, insights and performance improvements.

SUGGEST RESEARCH PROJECTS
Our Supporters
Drawn from across the seven core sectors the Power of Events UK supporters are committed to showcasing the UK Event Industry.
BECOME A SUPPORTER
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Our Partners
The Power of Events UK partners are collaborating to share research, data and insights for the benefit of the whole UK Events Industry.
BECOME A PARTNER
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