The ability to collect data across all seven core sectors of the UK Events industry has frequently relied on individual organisations and stakeholders taking the lead on behalf of their sector or membership.

Compared to other sectors with more homogenous profiles, this has led to fragmented and partial data sets, different research methodologies being used and numbers being produced that are neither consistent or comprehensive.The Power of Events app has been designed to end this situation by creating a digital tool accessible to everyone working in the industry.  The app will allow direct engagement across all seven  sectors and the four nations.  It will be able to run real time research projects as well as longer term in depth analysis of trends and emerging practices.

Working with the University Research partners the industry will develop research projects that will grow and develop the current event industry research base available in the UK. This will benefit academia, students, investors and other key stakeholders and forms part of the key mission of showcasing the UK Event industry.The app will be free to download and as well as the research function will provide updates on content and developments on the Power of Events platform. Ensuring high quality content and targeted requests for research and data will allow the app to remain relevant and an essential tool in the mission to showcase, respect and value the Power of Events.