The first Music Fans’ Voice survey launched earlier this month, with the intention of giving gig-goers a direct say in shaping the future of live music in the UK. Here, Save Our Scene UK founder George Fleming outlines how the survey builds on the recommendation from the DCMS Select Committee for a fan-led review of live and electronic music, as happened in football.
The event industry’s reliance on data to help it plan for the future, increase its resilience, manage risk and justify investment decisions, is growing year on year.
The engagement and access that The Power of Events (UK) has across all 7 sectors of the industry, enables data gathering and in-depth research projects to be delivered confidently and consistently. This will be primarily facilitated through the new insight app to be launched on 28th Sep 2023.
By bringing the industry and university partners together, research projects will be designed to deliver real benefits to the industry in terms of trend analysis, insights and performance improvements.
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