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At A Glance
1
The UK industry need credible data with consistent measurement indicators across all seven sectors. This will ensure the full value and positive impact of the industry are recognised more clearly.
2
For the first time it is possible to facilitate industry-wide research with The Power Of Events web app in close partnership with UK academia.
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Therefore we encourge everyone to download and engage with The Power Of Events web app when it launches in Spring 2023.
Introduction

Showcasing, respecting and valuing the power of events without having access to in-depth data and expert research projects, is simply not acceptable. Our reliance on data sets to help us plan for the future, increase our resilience, manage risk and justify investment decisions, is growing year on year.

This new industry wide approach to data collection will be deployed through the Event Industry Insight App which launched in October 2023. We encourage everyone who is passionate about the incredible live experiences UK event professionals deliver every day, to download and register on the app. This will help ensure a greater profile, understanding and value placed on our world leading UK Event industry.

By bringing academia and the industry closer together, research projects will be designed to deliver real benefits to the industry in terms of trend analysis, insights and performance improvements. As well as commissioning our own research, our access to the industry workforce will enable us to support all types of short, medium and long term studies for partners and supporters too.

Download and register today

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Research

The event industry’s reliance on data to help it plan for the future, increase its resilience, manage risk and justify investment decisions, is growing year on year.

The engagement and access that The Power of Events (UK) has across all 7 sectors of the industry, enables data gathering and in-depth research projects to be delivered confidently and consistently. This will be primarily facilitated through the new insight app to be launched on 28th Sep 2023.

By bringing the industry and university partners together, research projects will be designed to deliver real benefits to the industry in terms of trend analysis, insights and performance improvements.

SUGGEST RESEARCH PROJECTS
Our Supporters
Drawn from across the seven core sectors the Power of Events (UK) supporters are committed to showcasing the UK Event Industry.
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Our Partners
The Power of Events (UK) partners are collaborating to share research, data and insights for the benefit of the whole UK Events Industry.
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Research Archive
Night Time Economy Report 2024
NTIA
In an era where the vibrancy and sustainability of the night Time economy (NTE) are more critical than ever, the NTIA’s latest Night-time Economy Report 2024 emerges as a beacon of insight and advocacy. This pivotal third iteration of the study is not just a compilation of data; it’s a comprehensive analysis designed to champion the significance of the NTE and its indispensable role within the UK’s broader economic framework.
The Industry Speaks’ Entourage Pro: Insights report 2023
Entourage Pro
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Here, There and Everywhere.
UK Music
Here, There and Everywhere is a new report written by trade body, UK Music. It sets out the numbers of foreign and domestic music tourists who attended festivals and concerts in the UK in 2022, plus how much visitors spent at live music events and how many jobs were sustained by the sector in the industry’s first full year post-Covid. It then explores the numbers for all twelve regions of the UK. Through case studies and regional commentary, the report examines the whole of the UK’s vital local music ecosystem. It concludes with an extensive toolkit for local councils that highlights how all towns, cities and regions can transform into music powerhouses.
Temperature check 2022-2023: An exploration of sustainable progress in the UK event industry.
The Temperature Check 2022-2023 is the first industry report from events industry body isla examining sustainable progress in the UK event industry.
ALL research