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What Gen Z really want from incentive travel

Associations, Industry Media, Support Organisations, Universities

2023 has seen the biggest shift in travel trends since the pandemic, and here’s what the newest generation are wanting from their incentive trips.

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Research

The event industry’s reliance on data to help it plan for the future, increase its resilience, manage risk and justify investment decisions, is growing year on year.

The engagement and access that The Power of Events (UK) has across all 7 sectors of the industry, enables data gathering and in-depth research projects to be delivered confidently and consistently. This will be primarily facilitated through the new insight app to be launched on 28th Sep 2023.

By bringing the industry and university partners together, research projects will be designed to deliver real benefits to the industry in terms of trend analysis, insights and performance improvements.

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The Power of Events (UK) partners are collaborating to share research, data and insights for the benefit of the whole UK Events Industry.
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