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The Business Of Events Publishes Latest International Planner Sentiment Report 2024

The Business of Events (TBOE) has today published its latest annual International Planner Sentiment Report for 2024, created in partnership with Meet in Ireland and IBTM World.

The annual report, which was first published in 2020, uses desk-based research to track the sentiment of planners in ten specific areas to determine the key factors influencing their choice of destination. The audiences surveyed include planners from corporate, association, agency and incentive & reward across the UK, Europe and North America.

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Research

The event industry’s reliance on data to help it plan for the future, increase its resilience, manage risk and justify investment decisions, is growing year on year.

The engagement and access that The Power of Events (UK) has across all 7 sectors of the industry, enables data gathering and in-depth research projects to be delivered confidently and consistently. This will be primarily facilitated through the new insight app to be launched on 28th Sep 2023.

By bringing the industry and university partners together, research projects will be designed to deliver real benefits to the industry in terms of trend analysis, insights and performance improvements.

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