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NEW EXPERIENCES IN 2024 AT ROYAL HIGHLAND CENTRE

Industry Media

2024 is set to be a landmark year for the Royal Highland Centre; Scotland’s largest indoor and outdoor venue that plays host to some of the most exciting events in the Scottish cultural calendar – from Summer Sessions to Comic Con and the iconic Royal Highland Show. This year, the RHC has something for everyone to enjoy, from family day trips to late-night music and one-of-a-kind experiences, all just 20 minutes from Edinburgh City Centre. Detailed below are just some of the highlights that will be coming to the RHC over the next few months.

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Research

The event industry’s reliance on data to help it plan for the future, increase its resilience, manage risk and justify investment decisions, is growing year on year.

The engagement and access that The Power of Events (UK) has across all 7 sectors of the industry, enables data gathering and in-depth research projects to be delivered confidently and consistently. This will be primarily facilitated through the new insight app to be launched on 28th Sep 2023.

By bringing the industry and university partners together, research projects will be designed to deliver real benefits to the industry in terms of trend analysis, insights and performance improvements.

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