The Association of Independent Festivals (AIF) has published its first Festival Forecast report, providing economic forecasts for its membership, outlining issues facing the sector and potential solutions. AIF member festivals are on course to make a collective gross revenue of £195 million this year, with a gross expenditure of £177m, according to a survey of it members carried out in April.
The event industry’s reliance on data to help it plan for the future, increase its resilience, manage risk and justify investment decisions, is growing year on year.
The engagement and access that The Power of Events (UK) has across all 7 sectors of the industry, enables data gathering and in-depth research projects to be delivered confidently and consistently. This will be primarily facilitated through the new insight app to be launched on 28th Sep 2023.
By bringing the industry and university partners together, research projects will be designed to deliver real benefits to the industry in terms of trend analysis, insights and performance improvements.
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