University Partner Profile
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Sheffield Hallam University Events Management

Since 2002, The Events Management Team at Sheffield Hallam University have been teaching students how to create unforgettable experiences and become part of the events industry’s future. Our graduates now work in all sectors across the UK and globally. We deliver degrees in Events, Festivals, Entertainment and Esports Management, covering all sectors and aspects from design and marketing to data analysis, operations and leadership.

Our degrees are taught by industry-experienced academic staff, specialist visiting lecturers and industry guests and focus on applied, experiential learning, bringing industry and students together for a more meaningful experience, creating talent and networks for the future. We relish and welcome our relationships with industry organisations including guest speakers, course content contributions and work experience opportunities. We value the impact this has on shaping students’ futures and their contribution to the industry after graduation.

Graduates of our courses leave with knowledge and industry experience, but also as digitally-savvy, independent thinkers with a can-do attitude and a focus on supporting a sustainable, inclusive and ethical future industry.

Regional Coverage:

East Midlands, East of England, London, North East, North West, Northern Ireland, Scotland, South East, South West, Wales, West Midlands, Yorkshire and the Humber
Get Involved

The event industry’s reliance on data to help it plan for the future, increase its resilience, manage risk and justify investment decisions, is growing year on year.

The engagement and access that The Power of Events (UK) has across all 7 sectors of the industry, enables data gathering and in-depth research projects to be delivered confidently and consistently. This will be primarily facilitated through the new insight app to be launched on 28th Sep 2023.

By bringing the industry and university partners together, research projects will be designed to deliver real benefits to the industry in terms of trend analysis, insights and performance improvements.

Our Supporters
Drawn from across the seven core sectors the Power of Events (UK) supporters are committed to showcasing the UK Event Industry.
Our Partners
The Power of Events (UK) partners are collaborating to share research, data and insights for the benefit of the whole UK Events Industry.