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Tourism Northern Ireland

Tourism NI is responsible for the development of tourism in Northern Ireland, supporting and upskilling the industry, and marketing Northern Ireland as a tourist destination. It is a non-departmental public body of the Department for the Economy.
It champions the development of a portfolio of distinctive, high-quality tourism events which tell a compelling story of Northern Ireland to the world, showcaseing Northern Ireland’s regions and destinations, allowing visitors to get closer to the authentic people, places and personality through experiencing the real Northern Ireland. These events span national, international, and bid for major leisure events, and business events such as conferences and exhibitions.
Tourism NI provides a range of services to the events industry including:
• Funding schemes
• Skills and career development programmes
• Research and insights
• Conferences, forums and roadshows
• Marketing campaigns
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The event industry’s reliance on data to help it plan for the future, increase its resilience, manage risk and justify investment decisions, is growing year on year.

The engagement and access that The Power of Events (UK) has across all 7 sectors of the industry, enables data gathering and in-depth research projects to be delivered confidently and consistently. This will be primarily facilitated through the new insight app to be launched on 28th Sep 2023.

By bringing the industry and university partners together, research projects will be designed to deliver real benefits to the industry in terms of trend analysis, insights and performance improvements.

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Drawn from across the seven core sectors the Power of Events (UK) supporters are committed to showcasing the UK Event Industry.
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The Power of Events (UK) partners are collaborating to share research, data and insights for the benefit of the whole UK Events Industry.