Association Profile


beam is a name, not an acronym, with its roots firmly based in business events, accommodation and meetings, and it shines a light on our industry.

Our principles remain the same. Built on best practice in business, and supported by the four pillars of Resilience, Innovation, Ethics and Quality, our HBAA heritage has provided the springboard for an exciting and ambitious strategy which has our members firmly at its heart.

beam represents the membership of today and allows for a wider community in the future with a greater voice, beam will take us into sustainable growth and longevity.

As our industry recovers, through becoming beam, we will support our members in developing a brighter future together.

Regional Coverage:

East Midlands, East of England, London, North East, North West, Northern Ireland, Scotland, South East, South West, Wales, West Midlands, Yorkshire and the Humber


Get Involved

The event industry’s reliance on data to help it plan for the future, increase its resilience, manage risk and justify investment decisions, is growing year on year.

The engagement and access that The Power of Events (UK) has across all 7 sectors of the industry, enables data gathering and in-depth research projects to be delivered confidently and consistently. This will be primarily facilitated through the new insight app to be launched on 28th Sep 2023.

By bringing the industry and university partners together, research projects will be designed to deliver real benefits to the industry in terms of trend analysis, insights and performance improvements.

Our Supporters
Drawn from across the seven core sectors the Power of Events (UK) supporters are committed to showcasing the UK Event Industry.
Our Partners
The Power of Events (UK) partners are collaborating to share research, data and insights for the benefit of the whole UK Events Industry.