Fifteen years ago this week, AEG Europe opened Berlin’s Mercedes-Benz Arena with a remarkable string of shows; Metallica (12 Sept), Herbert Grönemeyer (13 Sept) and Coldplay (15 Sept). To mark the anniversary, Access has issued the latest edition in its AAA Explores film series that goes behind the scenes to investigate its facilities and meet the team.
The event industry’s reliance on data to help it plan for the future, increase its resilience, manage risk and justify investment decisions, is growing year on year.
The engagement and access that The Power of Events (UK) has across all 7 sectors of the industry, enables data gathering and in-depth research projects to be delivered confidently and consistently. This will be primarily facilitated through the new insight app to be launched on 28th Sep 2023.
By bringing the industry and university partners together, research projects will be designed to deliver real benefits to the industry in terms of trend analysis, insights and performance improvements.
[contact-form-7 id="322" title="Contact us"] 
