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2024 is set to be a landmark year for the Royal Highland Centre; Scotland’s largest indoor and outdoor venue that plays host to some of the most exciting events in the Scottish cultural calendar – from Summer Sessions to Comic Con and the iconic Royal Highland Show. This year, the RHC has something for everyone to enjoy, from family day trips to late-night music and one-of-a-kind experiences, all just 20 minutes from Edinburgh City Centre. Detailed below are just some of the highlights that will be coming to the RHC over the next few months.
In The Bag
Virtual delegate goodie bags can tick many boxes for event planners as we move towards a sustainable future. Audience engagement is a top priority for successful events, with accessibility and sustainability always a consideration. Virtual goody bags can deliver all three for busy event professionals. A modern, sustainable twist on the traditional delegate bag, the bag is designed to be tailored and branded for any event and allows event organisers to share sponsors’ and exhibitors’ promotional goodies including product discounts, vouchers, competition prizes, exclusive content, and digital downloads.
On the Move
Portable catering is the way to go for flexibility and convenience for your delegates. Buzzibarista is a barista-standard coffee shop with a difference. Owned by Simon and Pamela Lea this portable catering company runs out of their electric Volkswagen ID Buzz. Taking their EV everywhere from venues UK-wide to the middle of vast open fields, catering for all kinds of events from conferences to team away days – their mobile business model displays how portable catering can secure a high-quality, flexible, and considerate service for your delegates no matter the location
Borders Book Festival unveils a packed programme for this summer’s celebration of literature and life
The Borders Book Festival programme is announced and tickets go on sale, as the annual extravaganza – now a stalwart of the literary calendar — launches its 21st edition, featuring well-known names from fiction to politics, sport to current affairs, health and wellbeing to comedy, history to science and philosophy, and children’s literature favourites to new, emerging voices.
New Creative Director to take the wheel at the Royal Edinburgh Military Tattoo
The Royal Edinburgh Military Tattoo has announced one of the country’s leading outdoor performance specialists as its new Creative Director. Alan Lane will take over from Michael Braithwaite, the first ever dedicated Creative Director, who completes his planned and highly successful three-year Show run this August following the conclusion of the Show, Journeys.
Edinburgh International Book Festival reveals first author events for 2024 with new McEwan Hall programme in partnership with Underbelly
The Edinburgh International Book Festival has today announced its first author events for 2024, with a brand-new series called The Front List, taking place at the city’s iconic McEwan Hall throughout August, in a new partnership with Edinburgh Fringe producer, Underbelly.
Top destinations for Gen Z delegates
Travel experts have examined 100 cities in 40 countries worldwide to reveal which Gen Z delegates will like best.
10 most social media friendly destinations
In a world where photo ops are the most crucial element of any trip, here are the most social media friendly destinations for Instagramming your travels.
Attractive lifestyle leads Amway Taiwan to Perth for incentive event
Health and adventure make Western Australia an attractive destination for event planners in Asia.
How to use AI for researching your events
Chris Jones, Executive Creative Director at Pico EMEA, chats through glocalisation and how to use AI for researching your event.
10 safest destinations for female delegates
Here are the safest cities to visit as a woman delegate.
The wellness trends that delegates are demanding
As the global wellness industry continues to expand, delegates are demanding that events meet their wellbeing needs in addition to simply educating and informing.
Hotel review: Immersive design at the Palazzo Versace Dubai
This 5-star jewel gives delegates the chance to immerse themselves in the Versace lifestyle on the glittering Dubai Creek waterfront.
How events have become a crucial brand tool
Dan Bardgett, MD at XSEM, discusses event’s role in brand marketing and how to measure success through emotional impact and ROI.
Tropic Skincare’s sparkling Gen Z showstopper
Tropic Skincare’s annual ‘Glammies’ appealed to all from Gen Z to Gen X, shining a sparkling spotlight on their Glambassadors.
Lattice events marketing manager on the future of events
Rachael Kenny, Events Marketing Manager at Lattice AI, discusses the UK’s event infrastructure, our macro economic climate and events in tech.
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