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Themed year proves to be a real success story

Associations, Industry Media, Support Organisations, Universities

A newly released report has revealed the Year of Stories 2022 delivered significant benefits to Scotland and its communities.

Collated by VisitScotland, highlights from the evaluation report, which features independent research and partner feedback, include:

• Over 1.4 million people attended 201 funded events designed to share and celebrate Scotland’s stories.
• Every part of Scotland was engaged with 354 funded and partner events delivered across all 32 local authorities.
• At a time of recovery, 6,620 new artist opportunities were created, with 91% of open fund events commissioning new original work from artists or storytellers.

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Research

The event industry’s reliance on data to help it plan for the future, increase its resilience, manage risk and justify investment decisions, is growing year on year.

The engagement and access that The Power of Events (UK) has across all 7 sectors of the industry, enables data gathering and in-depth research projects to be delivered confidently and consistently. This will be primarily facilitated through the new insight app to be launched on 28th Sep 2023.

By bringing the industry and university partners together, research projects will be designed to deliver real benefits to the industry in terms of trend analysis, insights and performance improvements.

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Drawn from across the seven core sectors the Power of Events (UK) supporters are committed to showcasing the UK Event Industry.
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The Power of Events (UK) partners are collaborating to share research, data and insights for the benefit of the whole UK Events Industry.
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