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The importance of storytelling in event design

Industry Media

In the events profession, we’re at an impasse between technology-based and tactile event design. This means the way we tell stories through our event design has to adapt. There’s an art in traditional scenic design as it relies upon the audience using their imagination to complete the picture, which is an investment in each audience member. It makes the experience more memorable as they’re filling in the blanks for themselves.

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