The Scottish Event Campus (SEC), has today announced the extension of its relationship with OVO for a further seven years. The Campus’ flagship live entertainment venue, the OVO Hydro, which celebrated its 10th anniversary in September 2023, will carry the name of the energy supplier until at least 2030.
The event industry’s reliance on data to help it plan for the future, increase its resilience, manage risk and justify investment decisions, is growing year on year.
The engagement and access that The Power of Events (UK) has across all 7 sectors of the industry, enables data gathering and in-depth research projects to be delivered confidently and consistently. This will be primarily facilitated through the new insight app to be launched on 28th Sep 2023.
By bringing the industry and university partners together, research projects will be designed to deliver real benefits to the industry in terms of trend analysis, insights and performance improvements.
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