Montreux Jazz Festival’s temporary mainstage, built on Lake Geneva, proved so popular this year that CEO Mathieu Jaton has been repeatedly pressed to make it a permanent fixture. He tells Access how providing an inimitable experience for artists and fans alike is paying dividends and driving international expansion.
The event industry’s reliance on data to help it plan for the future, increase its resilience, manage risk and justify investment decisions, is growing year on year.
The engagement and access that The Power of Events (UK) has across all 7 sectors of the industry, enables data gathering and in-depth research projects to be delivered confidently and consistently. This will be primarily facilitated through the new insight app to be launched on 28th Sep 2023.
By bringing the industry and university partners together, research projects will be designed to deliver real benefits to the industry in terms of trend analysis, insights and performance improvements.
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