Designed to cement his status as the self-styled king of entertainment, Robbie Williams’ Britpop tour is also a spectacle that’s as much about showmanship as sound – the very embodiment of “let me entertain you!” So how did Robbie and his team put all this together? IQ spoke to those who brought the tour to life and made it one of 2025’s most successful, compelling, and enjoyable nights out
The event industry’s reliance on data to help it plan for the future, increase its resilience, manage risk and justify investment decisions, is growing year on year.
The engagement and access that The Power of Events UK has across all 7 sectors of the industry, enables data gathering and in-depth research projects to be delivered confidently and consistently. This will be primarily facilitated through the Events Industry Insight App launched in 2024.
By bringing the industry and university partners together, research projects will be designed to deliver real benefits to the industry in terms of trend analysis, insights and performance improvements.
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