“You’ve got some big shoes to fill…how on earth are you going to fill them???” was the common thread people said when they heard we were taking over Fringe By The Sea. The small festival had been running for 10 years in North Berwick when, at the end of 2017, my business partner and I heard that the founders (John Shaw, Jane Thomson and Eric Wales) were looking to hand over the reins to someone else.
The event industry’s reliance on data to help it plan for the future, increase its resilience, manage risk and justify investment decisions, is growing year on year.
The engagement and access that The Power of Events (UK) has across all 7 sectors of the industry, enables data gathering and in-depth research projects to be delivered confidently and consistently. This will be primarily facilitated through the new insight app to be launched on 28th Sep 2023.
By bringing the industry and university partners together, research projects will be designed to deliver real benefits to the industry in terms of trend analysis, insights and performance improvements.
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