Exclusive Collection has revealed insights into what the next generation of delegates and event attendees want in a new research paper titled The Big Re-Think.
The research, which is the culmination of quantitative research carried out in autumn 2023 in partnership with micebook, was unveiled during a session at IBTM in Barcelona this week.
The event industry’s reliance on data to help it plan for the future, increase its resilience, manage risk and justify investment decisions, is growing year on year.
The engagement and access that The Power of Events (UK) has across all 7 sectors of the industry, enables data gathering and in-depth research projects to be delivered confidently and consistently. This will be primarily facilitated through the new insight app to be launched on 28th Sep 2023.
By bringing the industry and university partners together, research projects will be designed to deliver real benefits to the industry in terms of trend analysis, insights and performance improvements.
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