USA – Billed as an ‘evening of music and solidarity’, the FireAid Benefit Concert – hosted by the Intuit Dome and Kia Forum on 30 January – saw 35 artists perform in a live broadcast that helped to raise millions for wildfire recovery efforts.
The event industry’s reliance on data to help it plan for the future, increase its resilience, manage risk and justify investment decisions, is growing year on year.
The engagement and access that The Power of Events UK has across all 7 sectors of the industry, enables data gathering and in-depth research projects to be delivered confidently and consistently. This will be primarily facilitated through the Events Industry Insight App launched in 2024.
By bringing the industry and university partners together, research projects will be designed to deliver real benefits to the industry in terms of trend analysis, insights and performance improvements.
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