Louisa Watson, the marketing director & sustainability Lead at Wyboston Lakes Resort, has been named as the incoming Chair of beam, the UK trade association for the business events, accommodation, and meetings industry.
The event industry’s reliance on data to help it plan for the future, increase its resilience, manage risk and justify investment decisions, is growing year on year.
The engagement and access that The Power of Events UK has across all 7 sectors of the industry, enables data gathering and in-depth research projects to be delivered confidently and consistently. This will be primarily facilitated through the Events Industry Insight App launched in 2024.
By bringing the industry and university partners together, research projects will be designed to deliver real benefits to the industry in terms of trend analysis, insights and performance improvements.
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