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Are we seeing the return of the roadshow?

Associations, Industry Media, Support Organisations, Universities

Roadshows were a big hit up until 2019, then we had a two-year, Covid-enforced hiatus, but now they seem to be back, bigger than ever, explains Simona Negretto, national conference and event manager, Vue Conferences & Events…

With the demand of face-to-face events still being at an all-time high, it seems that businesses are realising the roadshow is a great way to embrace everyone in the business and deliver the latest news and strategy forecasts in a very concise fashion.

Roadshows can take a couple of formats, from moving the same event to a different location, giving each locality a relevant focus or having the same event at different locations at the same time, even linking them together with hybrid capability.

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